Alo Yoga

Objective

Transform a stagnating athletic brand into a fast-scaling DTC business.

What we did

• Rebuilt brand identity + visual direction
• Produced high-conversion content for paid ads
• Implemented growth system for IG Reels + TikTok
• Set up retargeting funnels & UGC asset library

Results

• +310,000 new followers
• $3.7M in total tracked sales influenced by our campaigns
• ROAS increased from 1.8x → 3.9x
• 13M+ total content impressions
• Email list grew by 120k