Fashion Nova

Objective

Boost brand visibility, drive new audience segments, and increase sales through strategic content + influencer amplification.

What we did

• Managed TikTok + Instagram content strategy
• Rolled out 3 influencer-led viral campaigns
• Optimized posting schedule and trend-focused content pillars
• Launched micro-influencer UGC push

Results

• +1.4M new followers across TikTok & Instagram
• $6M+ in attributed revenue from campaign windows
• 32M+ video views delivered
• 24% increase in returning customers
• Cost per acquisition reduced by 38%