Solawave

Objective

Introduce a new skincare line and build brand credibility through PR + social proof.

What we did

• Ran PR placements in top-tier beauty outlets
• Managed influencer review campaigns
• Produced short-form ads for TikTok Shop
• Designed a complete launch funnel: awareness → engagement → purchase

Results

• +210,000 new social followers
• $1.8M in launch-month sales
• 35+ PR placements (beauty blogs & magazines)
• 12.4M views on launch-related videos
• TikTok Shop conversion rate: 5.1%